Ever wondered how the big boys do it? How they become so massively successful? To the point where they can spend money on branding and not even have to worry about direct sales from that brand advertising to cover the costs! The answer is actually quite simple and it’s something you see almost all big companies do in one form or another.
Yes, we are talking about Joint Ventures!
There are countless examples, all you have to do is look!
- Apple and Nike with their iPod integration
- Dow Corning
The beauty about a Joint Venture is that the parties involved get to leverage the strengths their partners bring to the table.
We generally help businesses with Joint Ventures from a marketing perspective (but do others types as well) and the results our clients see can be dramatic.
Just imagine other businesses in your industry who have non-competing products, but the same customer demographics marketing your products to their customers without any upfront costs, and you begin to see how powerful this type of relationship can be.
If you would like to know more about these services, use the form on our contact page or give us a call!